Kweichow Moutai

Overview
Kweichow Moutai stands as a hallmark of Baijiu, the traditional Chinese spirit, celebrated for its deep-seated history and cultural significance. Often served neat in small goblets, this spirit has graced the tables of dignitaries and world leaders, establishing itself as a symbol of prestige.

Specs at a glance

Good to know
Moutai's rich legacy includes being served to U.S. presidents such as Nixon, Reagan, and Obama. It is not just a drink but a cultural artifact, often associated with celebrations and dignified occasions.

Tasting notes

• Nose: Expect a bold aroma that hints at its complex production process.
• Palate: This spirit presents an acquired taste, reflecting its unique fermentation and distillation methods.
• Finish: Traditionally served neat, its finish maintains an elegant simplicity that lingers.

Notable details

• Production: Crafted through a unique fermentation process in mud pits and distilled in terra cotta, Moutai captures a distinct flavor profile.
• Lineage: As one of the most prestigious Baijiu brands, it has a history intertwined with significant cultural events.
• Comparison: Often likened to a good single malt Scotch, it appeals to those who appreciate complex flavors.
• Availability: While ubiquitous in China, Moutai is gaining traction in the U.S. market, with a suggested retail price around $160 for a 375ml bottle.

Serving suggestions

• Best enjoyed neat to appreciate its full depth and character.

“Moutai exemplifies Baijiu's prestige and enduring trend.” – Bourbon Blog

Closing
Kweichow Moutai is more than just a spirit; it’s a revered tradition that encapsulates the essence of Chinese culture and celebration.

Sources
[1] Bourbon Blog – “Baijiu Trend: Moutai”, Dec 2015